Move your GTM from Good to Elite
Unlock your revenue growth and build a repeatable, scalable GTM process.
The Software Sales Academy’s System has helped hundreds of B2B SaaS companies 3-10x revenue, fast.
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Is it for us?
100’s of B2B Software founders and their teams have trusted the SSA System.
Listen to Laurence Kembell-Cook, Founder & CEO at Pavegen, talk about their experience partnering with the Software Sales Academy.
Join a global network of SaaS founders
Free, invite-only access to meetups, dinners, webinars, workshops and networking to ensure everyone is learning from each other and paying it forward to support growth.
As a Founder & CEO, Adam understands the importance of getting GTM right. He also knows first hand how expensive it is getting it wrong - time, cost and resource.
How does it work?
Typically the Software Sales Academy helps B2B SaaS companies at the following inflection points;
Mainly Founder-led sales to date and a desire to scale GTM
Early-stage company with circa $1M revenue (under $5M ARR) wanting to build process & repeatability
Post Product-Market-Fit, growing revenues ($5M+) and with desire to move from Good to Elite and scale fast
Coaching, Reimagined.
Adam Baker has built, scaled and exited 3 B2B SaaS companies generating $20M+ ARR from scratch repeatedly using the System you will learn.
As a Founder & CEO, Adam understands the importance of getting GTM right. He also knows first hand how expensive it is getting it wrong - time, cost and resource.
You will receive 1-2-1 ongoing coaching for you and your team directly with Adam.
Our team our bursting with energy, experience, ideas and proven execution playbooks to help you scale.
You choose how the engagement works:
1.
Single deep-dives and coaching on specific challenges you face or individual modules to reflect a stage of your process - example: Sitting world-class discoveries
2.
Get the System - Learn, adopt and execute the System used by 100’s of B2B SaaS companies to 3-10x revenues
3.
Fractional Leadership when and how you need it - Great for founder-led, early stage companies pre-scale to save cost & increase speed to repeatable revenue
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Listen to Adam Baker talk on Leadership & building an Elite GTM motion.
Watch Adam explain to Nathan Latka how his previous SaaS company 5x’d revenue growth
Watch Adam’s Keynote talk at the SaaSOpen conference in Austin, March 2024
Angela Garinger
SVP Business Development, Outreach
We joined the Academy thinking we had a sales challenge & quickly learnt the problem was a disjointed GTM approach. The SSA System showed us how to align all GTM motions into a cohesive process and we have 5x’d pipeline and 3x revenue since.
Natasha Guerra
Founder & CEO, Runway East
We initially took one coaching session with Adam that made such an immediate impact we turned it into an ongoing arrangement and we are implementing the System to great effect.
Stephan Kersling
Co-Founder & CRO, Symbel Payments
I’ve been lucky enough to have Adam as a coach and mentor for the last 2 years. In that time he’s helped me map out our growth roadmap, sense check decision making and roll out a much more polished sales process. Our revenue has grown 2x in the same period. We couldn’t have done this without Adam’s experience.
Andrew Taylor
CEO, Churnly
Download these free resources
Mutual Action Plan template
50+ Cold Email Scripts Optimized for Response
Key Account Mapping
Let’s Talk!
FAQ
How quickly can I expect to get payback on our investment?
It varies, however you can expect at the very least to cover 100% of your investment within 12 months. Should your processes require less optimizing, you have a higher ACV or shorter deal cycles, you can expect much faster payback.
Is the program designed for our specific use-cases and market nuances?
Project based consultancy and coaching is completely built around your specific requirements, market, processes. You'll have a tailored engagement. If you engage in The System, much of the structure is formulaic and repeatable as it's proven to work, yet we adapt modules and coaching to fit with specific nuances you may have. Considerations include your ACV, process complexity, buyer evaluation, how technical your solution is.
Can we try before we buy?
We offer a free, no obligation discovery, where you and us can understand fit and understand if our services will deliver the expected value. You're able to work with us on one-off projects as well as joining the Academy System.
Don’t leave opportunities and revenue on the table
Get the B2B Software industry’s best GTM System and coaching program
You’ll deliver the best Discoveries you’ve ever run with your prospects after Adam’s coaching and frameworks.